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ISO 10002 - CUSTOMER SATISFACTION MANAGEMENT SYSTEM

ISO 10002

Customer Satisfaction

Management System

Customer satisfaction is one of the most important elements that businesses should pay attention to and emphasize, especially today. In these days when competition is intense in almost every sector, one of the most important features that distinguishes businesses from each other is undoubtedly the importance given to 'customer satisfaction'. Customer awareness has increased significantly in our country as well as all over the world.

For this reason, customers demand quality products and services as a whole in their purchases and prefer companies that they believe have these features. The ISO 10002 standard was developed for organizations to ensure continuity in their systems due to these needs. In order to establish more profitable and long-term relationships and interactions with customers, the ISO 10002:2004 Customer Satisfaction Management System is absolutely necessary. ISO 10002:2004 is a management approach that allows a company to establish long-term relationships with potential and existing customers and to develop these relationships. All businesses that want to develop relationships with customers, understand the customer's attitudes and behaviors correctly, and respond fully to their requests and needs can apply the ISO 10002 Standard to their organizations.

The ISO 10002 standard is a standard compatible with ISO 9001. A company with an ISO 9001 Quality Management System and certificate can easily implement the ISO 10002 standard together with the ISO 9001 Quality Management System. In addition, regardless of whether the organization has an ISO 9001 certificate or not, certification can be made by auditing the ISO 10002 Customer Satisfaction Management System requests in accordance with the requirements of the ISO 10002 standard.

ISO 10002 Standard

The standard consists of the following main and subheadings:

0 Introduction
0.1 General  
0.2 Relationship with ISO 9001:2000 and ISO 9004:2000 standards  

1 Scope 

2 Referenced Standards and/or Documents

3 Terms and Definitions
3.1 Complainant  
3.2 Complaint  
3.3 Customer  

**4 Guiding Principles**  
4.1 General  
4.2 Visibility  
4.3 Accessibility  
4.4 Responsiveness  
4.5 Objectivity  
4.6 Charges  
4.7 Confidentiality  
4.8 Customer-focused Approach  
4.9 Accountability  
4.10 Continual Improvement  

**5 Framework for Handling Complaints**  
5.1 Commitment  
5.2 Policy  
5.3 Responsibility and Authority  

**6 Planning and Design**  
6.1 General  
6.2 Objectives  
6.3 Activities  
6.4 Resources  

**7 Operation of the Complaint Handling Process**  
7.1 Communication  
7.2 Receipt of Complaint  
7.3 Tracking of Complaint  
7.4 Acknowledgement of Complaint  
7.5 Initial Assessment of Complaint  
7.6 Investigation of Complaints  
7.7 Response to Complaints  
7.8 Decision Notification  
7.9 Closing the Complaint  

**8 Maintenance or Improvement**  
8.1 Collection of Information  
8.2 Analysis and Evaluation of Complaints  
8.3 Satisfaction with the Complaint Handling Process  
8.4 Monitoring of the Complaint Handling Process  
8.5 Audit of the Complaint Handling Process  
8.6 Management Review of the Complaint Handling Process  
8.7 Continual Improvement  

**Annex A (Informative) - Guidance Information for Small Businesses**  
**Annex B (Informative) - Complainant Form**  
**Annex C (Informative) - Objectivity**  
**Annex D (Informative) - Complaint Tracking Form**  
**Annex E (Informative) - Responses**  
**Annex F (Informative) - Resolution Flowchart**  
**Annex G (Informative) - Continuous Monitoring**  
**Annex H (Informative) - Audit**  

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